Object Lesson: Kleenex's New Look

Thursday, November 09, 2006

These are the ads for Kleenex's new oval boxes of tissues. I think the new packaging is pretty damn adorable. Check out all the patterns here. I think the yellow and white one is my favorite.

While these new boxes are a vast improvement on the usual tissue box, they're still not ideal. If Kleenex wanted my two cents about package design, I'd tell them to come out with some simple, solid colored cubes with a discreet little logo. Don't you think a plain, white cube would sell better than the hundreds of bad floral designs they've been pushing for years?

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