Product Loyalty

Monday, January 29, 2007

There’s a reason I didn’t end up a beauty editor (or a fashion editor, for that matter). I am about as interested in make-up as most teenage boys. If I find a beauty product that works, I stick with it — for years and years and years. Most women get seduced by the make-up aisle at the drugstore, for me, it’s more likely to be an impulse cleaning product than a tube of mascara. Only when I am introduced to something new that is undeniably better than my current product, do I change my routine. I recently swapped out my usual toothpaste for a far superior paste, and to my great surprise, I discovered that I do not have incurable dandruff (gross, I know). I’d just been using a dandruff shampoo that didn’t work on my particular scalp.

So, when faced with the piling costs of a new home and the whole process of moving in, I decided I might skimp on my moisturizer. I’ve been using the same stuff since I was 19-years-old, and though not as expensive as Crème de La Mer, my Kiehl’s Ultra Facial Moisturizer SPF 15 does clock in at $29.50 for 4.2 oz. On my last visit to Target I picked up a Neutrogena moisturizer optimistically named something like “Healthy Skin.” After just a few days with the new product, my skin was angry with me, and in protest it grew dozens of tiny zits. I found myself on the Upper West Side returning some red, velvet curtains I had bought for a photo shoot last Friday. As I walked back towards the subway, the Kiehl’s store seemed to be whispering my name. So, I caved. I figure it’s probably worth it, since the bottle with last me a long time. And I can’t help but wonder if my kitchen counters or my laundry are silently screaming when I swap products on them?



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