Liz Is

Tuesday, March 06, 2007


Has anyone else noticed the new Liz Claiborne ad campaign? All the ads are black and white photographs with the words "liz is" in a chic sans serif font. I have never bought a piece of Liz Claiborne clothing, and if pressed I would have grouped Liz Claiborne's style in with Talbots' and maybe on a good day Ann Taylor's. But somehow the marketing geniuses over at Liz Claiborne has caught my attention with these ads: They have convinced me that "liz is" something else. The look is that same Banana Republic-Ralph Lauren-J. Crew fantasy of everything looking effortless, timeless and classic, without a single wrinkle or out-of-place hair. Last night I actually went to the Liz Claiborne site to look for a shirt I had seen on a billboard (the one above), and was dismayed to see that it wasn't for sale online yet. I'll check back again to see if I can purchase it later this month. Not only is a great shirt, it would match my shower curtain perfectly (I'm kidding — sort of).

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