Sunday, February 06, 2011
I was also tickled to hear that the company was bringing back some of their old patterns as a new secondary line, DwellStudio Vintage. The "vintage" patterns will be made with half the thread count of DwellStudio's high-end sheets and will cost half the price. I think this is a very clever way for an small company like Dwell to compete with the bigger brands that can offer products at rock bottom prices. It's also a great opportunity to get your hands on old Dwell patterns you might have missed the first go around.