Calypso + Target = Boho Chic on the Cheap

Wednesday, April 20, 2011

Today I was fortunate enough to get to stop in to a pop-up shop to introduce the new Calypso St. Barth for Target line to the press. Calypso has teamed up with Target on a collection that spans women's clothing and accessories, home wares and children's clothing -- and let me tell you, it's a winner. I've always admired the casual-but-chic style of Calypso, but I'm yet to be able to afford it for myself. Thank you Target for bringing the brand down to price points for the rest of us! The line hits stores on May 1, but here's a little sneak peek at what's to come.
Target had commissioned event designer David Stark to create a temporary interior to showcase the products. (Stark has long worked with Target and they are very wise to hire him -- he makes everything look amazing with clever displays that highlight the items without upstaging them). When I walked in I was greeted by this adorable set-up of products in a mini-sailboat, which I must say looks suspiciously like the boats that we used to serve the raw bar out of when I worked as a caterer.

The dressing rooms had these adorable curtains in the patterns from the line, but they aren't actually for sale. However, I couldn't resist snapping a pic -- so cute, right?
A wall of the home items included dinner plates ($3.99) and pillows ($24.99 each).
I was drawn to the punched metal candle holders (small, $7.99; medium, $24.99 and large, $29.99) and took a bunch home with me. Visions of summer and margaritas were dancing in my head.
I spied quite a few fellow bloggers and editors leaving with a pouf in silver ($59.99), including the adorable Amy of ShelterPop.com and Erica from PS I Made This, to whom I was delighted to meet briefly. I'm lucky they didn't have the gold version in stock or I might have been tempted to grab one myself; after all, I've been contemplating a pouf.

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