Tuesday, December 13, 2011
Yesterday I spotted this great-looking water bottle at Whole Foods. I am fond of a similar water keeper that I own. With its bamboo top and shiny metal sides, the Klean Kanteen Reflect Stainless Steel BPA Free Water Bottle is almost handsome enough to justify the $30 price tag, but why, oh why must it be emblazoned with a large-ish Klean Kanteen logo? Note to manufacturers: If you're appealing to aesthetes, make your logo teeny tiny or invisible. Trust me, we'll love you for it. Besides, the best designs don't need a logo: They'll be identifiable all on their own (think Moleskine notebooks).