Momofuku at Williams-Sonoma

Tuesday, January 24, 2012

I love flipping through the Williams-Sonoma catalog and fantasizing that money is no object and I have a kitchen approximately the size of our apartment in which to store pots, pans and dishes. Yesterday, I was surprised to see that the company is now carrying a line of Momofuku-branded products. There are two cooking sauces and three cookie mixes.

I was surprised because Momofuku seems like such an independent enterprise and David Chang isn't exactly the Barefoot Contessa and is known to be a bit of a rogue. As a consumer I was also a little shocked at the prices ($16.95 for the 16 oz. jar and $16 for a mix that yields 12 cookies), but I suppose that's a lot less expensive than a trip to New York to taste Momofuku and Momofuku Milk's delicacies in person. If the recipe for corn cookies in Lucky Peach doesn't work out, I might just have to try that mix myself.

On a side note, Williams-Sonoma is selling something they are billing as "mac-and-cheese starter," which just sounds vile to me. Do you agree? I know people are busy, but how hard is it to make macaroni and cheese? If you're pressed for time, Annie's Shells & White Cheddar is pretty delicious and a fraction of the price.

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